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March 12, 2014
(Albuquerque, NM) The Anderson School of Management and the Southwest ADA Center are embarking on a collaborative project to incorporate considerations of individuals with disabilities into aspects of business education. The project focuses on developing educational materials and analytic tools designed to highlight the economic, social, and cultural benefits of access and inclusion.
The SW ADA Center and the Anderson School will work together to explore how these types of businesses will look and operate, as well as attempt to answer the questions; what types of incentives are available to the business owner to make this an attractive market segment? What are the needs? And how do businesses focus their advertising to reach this target audience? The collaboration will also include education regarding tax incentives to assist businesses in complying with the ADA and associated Department of Justice regulations.
Many business owners and entrepreneurs are currently moving beyond viewing disability accommodation in terms of legal compliance and moving toward serving the disability community as a sizable and growing market opportunity. Businesses are now asking, "How can we better serve the disability community with goods, and services that are meaningful, useful, and desired?" Persons with disabilities have money to spend, and the associated market clout to expect goods and services catered to their needs. Employees with disabilities are reliable, productive and loyal. The proposition is win-win for the individuals and businesses willing and able to serve this group.
Dr. Craig White, chair of the accounting department, is overseeing this initiative at the Anderson School. The Southwest ADA Center www.southwestada.org is a program of ILRU (Independent Living Research Utilization) at TIRR Memorial Hermann in Houston, Texas. The Center is funded by a grant from the Department of Education's National Institute on Disability and Rehabilitation Research (NIDRR).
The Anderson School of Management at the University of New Mexico is dedicated to excellence in professional management education. At the Anderson School, faculty, staff, and students are committed to shaping the intellect and character of the next generation of business leaders, advancing the knowledge and practice of management, promoting economic development, and building a vibrant intellectual community that serves the highest and best interests of all our stakeholders.
The School was founded in 1947 and now offers more than a dozen concentrations at the BBA and MBA levels and is accredited by the Association to Advance Collegiate Schools of Business in the top 20% of business schools in the nation. The School is funded by the State of New Mexico and further support is generated by The Anderson School of Management Foundation. For more information, the public can visit www.mgt.unm.edu, email firstname.lastname@example.org, or call (505) 277-6471.
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