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Anderson Faculty Member Profile

Brian Gillespie, Ph.D.

    Brian Gillespie
    • Assistant Professor
    • Daniels Fund Ethics Initiative Fellow
    • Marketing
    • Phone: (505) 277-0705
    • briangillespie@unm.edu
    • Office: ASM 2147


Vita
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Bio
Brian Gillespie is an Assistant Professor of Marketing and Daniels Fund Ethics Initiative Fellow for the Robert O. Anderson School of Management at the University of New Mexico. His research focuses on narrative consumption and decision making processes, narrative transportation and enjoyment, product placement advertising, and the impact of consumer judgement and decision making on individual and societal welfare. His work is published in the Journal of the Association for Consumer Research, Journal of Advertising, Journal of Marketing Channels, and American Behavioral Scientist. Brian holds a UNM Regents Lectureship for his research and teaching activities in consumer behavior and managerial marketing at the graduate and undergraduate levels. He received his Ph.D. from Washington State University.

The following works are listed in Sedona. Please contact the faculty member for a complete listing of work.

  • Gillespie, B. ., Muehling, D. ., Kareklas, I. . (2016). Consumer Engagement with Product Placements: Affective Fit and Narrative Fit as Determinants of Consumer Evaluations of Placed Brands. American Academy of Advertising. [Refereed. Proceedings.]
  • Gillespie, B. ., Otto, C. ., Carroll, R. . (2016). Offering Initial Evidence of a Choice-Removal Effect. Society for Consumer Psychology. [Refereed. Proceedings.]
  • Gillespie, B. ., Joireman, J. . (2016). The Role of Consumer Narrative Enjoyment and Persuasion Awareness in Product Placement Advertising. American Behavioral Scientist, 60 (12), 1510-1528. [Refereed. Article.]
  • Gillespie, B. ., Mulder, M. ., Lieb, M. . (2016). Who's Laughing Now? The Effect of Simulated Laughter on Consumer Enjoyment of Television Comedies and the Laugh-Track Paradox. Journal of the Association for Consumer Research, 1 (4), 592-606. [Refereed. Article.]
  • Gillespie, B. ., Rogers, M. . (2016). Sustainable Supply Chain Management and the End-User: Understanding the Impact of Socially and Environmentally Responsible Firm Behaviors on Consumers' Brand Evaluations and Purchase Intentions. Journal of Marketing Channels, 23 (1/2), 34-46. [Refereed. Article.]
  • Gillespie, B. ., Kareklas, I. ., Joireman, J. . (2014). A Meta-Analytic Synthesis of Consumer Cognitive, Affective, and Conative Responses to Product Placement. American Academy of Advertising. [Refereed. Proceedings.]
  • Gillespie, B. ., Muehling, D. . (2014). Fitting Product Placements: The Role of Product Placement in Consumer Enjoyment of Media. Society for Consumer Psychology. [Refereed. Proceedings.]
  • Gillespie, B. ., Mulder, M. ., Zidansek, M. . (2014). Television Immersion: Exploring the Role of Narrative Transportation in Television Programming Consumption. Society for Consumer Psychology. [Refereed. Proceedings.]
  • Gillespie, B. ., Joireman, J. ., Muehling, D. . (2012). The Moderating Effect of Ego-Depletion on Viewer Brand Recognition and Brand Attitudes Following Exposure to Subtle versus Blatant Product Placements in Television Programs. Journal of Advertising, 41 (2), 55-66. [Refereed. Article.]
  • Gillespie, B. ., Taylor, D. ., Mulder, M. ., Zidansek, M. . (2012). The Interactive Role of Narrative Transportation on Repated Viewership and Program Familiarity in Television Programming. Society for Consumer Psychology. [Refereed. Proceedings.]
  • Gillespie, B. ., Taylor, D. ., Mulder, M. ., Zidansek, M. . (2012). The Interactive Role of Narrative Transportation on Repeated Viewership and Program Familiarity in Television Programming. What is Television? A Conference to Explore the Past, Present and Future of Television. [Refereed. Proceedings.]
  • Gillespie, B. ., Sprott, D. E., Joireman, J. ., Muehling, D. . (2012). Toward the Development of an Individual Difference Scale in Product Placement. Marketing and Public Policy Conference. [Refereed. Proceedings.]
  • Gillespie, B. ., Taylor, D. . (2011). Critically Framed Product Placements. Society for Consumer Psychology. [Refereed. Proceedings.]
  • Radighieri, J. ., Gillespie, B. . (2010). Gratitude in Television Advertising. European Advances in Consumer Research. [Refereed. Proceedings.]
  • Gillespie, B. ., Joireman, J. . (2010). Increasing Persuasion While Decreasing Recognition: Exploring the Interactive Effects of Product Placements on Consumers in a State of Ego-Depletion. Advances in Consumer Research. [Refereed. Proceedings.]
  • Gillespie, B. ., Joireman, J. . (2010). Is Product Placement More Persuasive Under Conditions of Ego-Depletion?. Society for Consumer Psychology. [Refereed. Proceedings.]

The following works are listed in Sedona. Please contact the faculty member for a complete listing of work.


This information contains published works and is based on a January snapshot of the Sedona system after material for the annual review has been requested.