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Anderson Faculty Member Profile

Brian Gillespie, Ph.D.

    Brian Gillespie
    • Assistant Professor
    • Daniels Fund Ethics Initiative Fellow
    • Marketing
    • Phone: (505) 277-0705
    • briangillespie@unm.edu
    • Office: ASM 2147


Vita
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Office Hours

  • Tuesday: 10:00 AM-12:00 PM
  • Thursday: 10:00 AM-12:00 PM

Courses

  • MGMT 480-001, TR, 1400-1515, ASM 1017
  • MGMT 522-001, R, 1600-1830, ASM 1070
  • MGMT 522-100, R, 1600-1830, ASM 1070
  • MGMT 551-002

Course syllabi (if available)


The following works are listed in Sedona. Please contact the faculty member for a complete listing of work.

  • Gillespie, B. ., Muehling, D. ., Kareklas, I. . (2016). Consumer Engagement with Product Placements: Affective Fit and Narrative Fit as Determinants of Consumer Evaluations of Placed Brands. American Academy of Advertising. [Refereed. Proceedings.]
  • Gillespie, B. ., Otto, C. ., Carroll, R. . (2016). Offering Initial Evidence of a Choice-Removal Effect. Society for Consumer Psychology. [Refereed. Proceedings.]
  • Gillespie, B. ., Joireman, J. . (2016). The Role of Consumer Narrative Enjoyment and Persuasion Awareness in Product Placement Advertising. American Behavioral Scientist, 60 (12), 1510-1528. [Refereed. Article.]
  • Gillespie, B. ., Mulder, M. ., Lieb, M. . (2016). Who's Laughing Now? The Effect of Simulated Laughter on Consumer Enjoyment of Television Comedies and the Laugh-Track Paradox. Journal of the Association for Consumer Research, 1 (4), 592-606. [Refereed. Article.]
  • Gillespie, B. ., Rogers, M. . (2016). Sustainable Supply Chain Management and the End-User: Understanding the Impact of Socially and Environmentally Responsible Firm Behaviors on Consumers' Brand Evaluations and Purchase Intentions. Journal of Marketing Channels, 23 (1/2), 34-46. [Refereed. Article.]
  • Gillespie, B. ., Kareklas, I. ., Joireman, J. . (2014). A Meta-Analytic Synthesis of Consumer Cognitive, Affective, and Conative Responses to Product Placement. American Academy of Advertising. [Refereed. Proceedings.]
  • Gillespie, B. ., Muehling, D. . (2014). Fitting Product Placements: The Role of Product Placement in Consumer Enjoyment of Media. Society for Consumer Psychology. [Refereed. Proceedings.]
  • Gillespie, B. ., Mulder, M. ., Zidansek, M. . (2014). Television Immersion: Exploring the Role of Narrative Transportation in Television Programming Consumption. Society for Consumer Psychology. [Refereed. Proceedings.]
  • Gillespie, B. ., Joireman, J. ., Muehling, D. . (2012). The Moderating Effect of Ego-Depletion on Viewer Brand Recognition and Brand Attitudes Following Exposure to Subtle versus Blatant Product Placements in Television Programs. Journal of Advertising, 41 (2), 55-66. [Refereed. Article.]
  • Gillespie, B. ., Taylor, D. ., Mulder, M. ., Zidansek, M. . (2012). The Interactive Role of Narrative Transportation on Repated Viewership and Program Familiarity in Television Programming. Society for Consumer Psychology. [Refereed. Proceedings.]
  • Gillespie, B. ., Taylor, D. ., Mulder, M. ., Zidansek, M. . (2012). The Interactive Role of Narrative Transportation on Repeated Viewership and Program Familiarity in Television Programming. What is Television? A Conference to Explore the Past, Present and Future of Television. [Refereed. Proceedings.]
  • Gillespie, B. ., Sprott, D. E., Joireman, J. ., Muehling, D. . (2012). Toward the Development of an Individual Difference Scale in Product Placement. Marketing and Public Policy Conference. [Refereed. Proceedings.]
  • Gillespie, B. ., Taylor, D. . (2011). Critically Framed Product Placements. Society for Consumer Psychology. [Refereed. Proceedings.]
  • Radighieri, J. ., Gillespie, B. . (2010). Gratitude in Television Advertising. European Advances in Consumer Research. [Refereed. Proceedings.]
  • Gillespie, B. ., Joireman, J. . (2010). Increasing Persuasion While Decreasing Recognition: Exploring the Interactive Effects of Product Placements on Consumers in a State of Ego-Depletion. Advances in Consumer Research. [Refereed. Proceedings.]
  • Gillespie, B. ., Joireman, J. . (2010). Is Product Placement More Persuasive Under Conditions of Ego-Depletion?. Society for Consumer Psychology. [Refereed. Proceedings.]

The following works are listed in Sedona. Please contact the faculty member for a complete listing of work.


This information contains published works and is based on a January snapshot of the Sedona system after material for the annual review has been requested.