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Press Release

Anderson Students Experience International Business First-Hand

March 21, 2000

Albuquerque - In a program ten-years strong, students at The Anderson Schools of Management spent their spring break learning about international management issues in travel and tourism at the University of Guanajuato, Mexico.

According to professor Eddie Dry, coordinator for the travel and tourism program at The Anderson Schools, "the purpose of the exchange is to not only expose ASM students to the second-largest trading partner with the US - Mexico, but also to develop cultural sensitivity and confidence so they can return to Mexico on their own."

Students on the trip included Brian Abeyta, Todd Erenstein, Jesse E. Jacobus, Kevin Kirtley, Dan Luna, Anne-Marie Matalucci, Julia Regensberg, Mike Risener, Angelo Valdez, and Lewis Witz.

These Anderson graduate and undergraduate students were in class throughout the week, studying international negotiation, quality assurance used in Mexican manufacturing companies, export strategies for arts and crafts, impact of tourism marketing on Guanajuato, and resources available for US firms wishing to export to Mexico. The trip also included briefings at the Mexico City-based NM Trade Office, US Trade Center, and the American Chamber of Commerce, providing students with insights about how US firms can market themselves in the international market place.

A highlight of this year's program was a mock negotiation project in which UNM and Guanajuato students arranged for General Dynamics to sell F-16s to an oil-rich country in exchange for oil. According to Dry, the issues the students teams were challenged by included: Which language to use? What were the international cultural differences in negotiation strategies? How to consider US government restrictions on transfer of high technology? How to achieve a win-win situation for both countries?

The second part of the Guanajuato exchange will occur in April when students from the Universidad de Guanajuato visit The University of New Mexico's Anderson Schools. Among their highlights will be tours with Intel, a meeting with Governor Gary Johnson and special events with the Hispano Chamber of Commerce.


The Anderson School of Management at the University of New Mexico is dedicated to excellence in professional management education. At the Anderson School, faculty, staff, and students are committed to shaping the intellect and character of the next generation of business leaders, advancing the knowledge and practice of management, promoting economic development, and building a vibrant intellectual community that serves the highest and best interests of all our stakeholders.

The School was founded in 1947 and now offers more than a dozen concentrations at the BBA and MBA levels and is accredited by the Association to Advance Collegiate Schools of Business in the top 20% of business schools in the nation. The School is funded by the State of New Mexico and further support is generated by The Anderson School of Management Foundation. For more information, the public can visit, email, or call (505) 277-6471.