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Press Release


February 22, 2001

ALBUQUERQUE –Shana Gibson, a senior Entrepreneurial Studies student at The Anderson Schools of Management at The University of New Mexico, has won second place in the national "CEO! Best Business Ideas Competition," sponsored by the College Entrepreneurs Organization.

The winners were announced at the United States Association for Small Business and Entrepreneurship (USASBE) Conference in Orlando on Saturday, February 10. Gibson received the recognition for her web-based business Modern Cowgirl, LLC, including a showcase of her business at the national conference and a cash award of $2,500.

Modern Cowgirl was invented when Gibson was touring as Miss Rodeo New Mexico in 1998 – 1999. "I traveled and toured many states looking at the western fashion industry, visiting many of the top trade shows in the country," she explains, "and I saw a need to make shopping for these items more convenient." The web site,, launched in November 2000. She has handpicked vendors whose products and services, "exhibit class and style that is unmatched in the western market."

Dr. John Young, Anderson’s expert in entrepreneurial activities, is the one who got Gibson involved in the competition.

For the competition, Gibson had to prepare materials that demonstrated the feasibility of her business, concentrating on an analysis of her competitors, market, finances, and situational factors.

Young says, "We’re very proud of Shana’s accomplishments. She’s demonstrated that she has what it takes to be an entrepreneur." And she’s equally complimentary, saying, "Dr. Young has been very supportive, and is encouraging me to enter other competitions as well."

For Gibson, the company is definitely a labor of love. She’s the only person on staff, though she gets a lot of support from family and friends. And when she graduates from The Anderson Schools in December, she’ll be taking to the business full time.

And what does Shana Gibson see in her future? "I know that I will always be involved in the horse and western industry in some way. I have a passion for horses and the people that surround them, which is why I’m convinced Modern Cowgirl will be a success."


The Anderson School of Management at the University of New Mexico is dedicated to excellence in professional management education. At the Anderson School, faculty, staff, and students are committed to shaping the intellect and character of the next generation of business leaders, advancing the knowledge and practice of management, promoting economic development, and building a vibrant intellectual community that serves the highest and best interests of all our stakeholders.

The School was founded in 1947 and now offers more than a dozen concentrations at the BBA and MBA levels and is accredited by the Association to Advance Collegiate Schools of Business in the top 20% of business schools in the nation. The School is funded by the State of New Mexico and further support is generated by The Anderson School of Management Foundation. For more information, the public can visit, email, or call (505) 277-6471.