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Press Release

Nationally Recognized Expert Presents Framing in Communications

February 22, 2002

ALBUQUERQUE - Accentuate the positive or accentuate the negative? Thatís a decision many marketers face and also the topic of an upcoming program offered by The Anderson Schools of Management.

As part of its ongoing Executive Speaker Series, The Anderson Schools are presenting an international expert in the field of framing effects in marketing communications. On Friday, March 8, professor Irwin P. Levin from the University of Iowa will present a breakfast lecture at 7:30 a.m. at UNM Continuing Education, 1634 University Blvd NE, Room H. A buffet breakfast will be provided.

While framing effects are everywhere, research has provided mixed results as to how the alternative framing of information in positive or negative terms affects the decisions of consumers. For instance, how should a firm market a package of ground beef: 80% lean or 20% fat? A major application area of Levinís work is in wording of questionnaires, other measurement instruments, and advertising. However, as Levin points out in his research findings, framing effects may occur in any communications situation.

The cost is $20.00 per person and reservations are required in advance. For more information or reservations, call 277-6264 or email by Wednesday, March 6.


The Anderson School of Management at the University of New Mexico is dedicated to excellence in professional management education. At the Anderson School, faculty, staff, and students are committed to shaping the intellect and character of the next generation of business leaders, advancing the knowledge and practice of management, promoting economic development, and building a vibrant intellectual community that serves the highest and best interests of all our stakeholders.

The School was founded in 1947 and now offers more than a dozen concentrations at the BBA and MBA levels and is accredited by the Association to Advance Collegiate Schools of Business in the top 20% of business schools in the nation. The School is funded by the State of New Mexico and further support is generated by The Anderson School of Management Foundation. For more information, the public can visit, email, or call (505) 277-6471.