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Press Release

Tourism Expert To Speak on Marketing New Mexican Communities

February 25, 2002

ALBUQUERQUE – The Anderson Schools of Management at UNM are proud to present Dr. Edward Dramberger as part of The Executive Speakers’ Series. Dramberger, a national consultant and professor of tourism, will be discussing how small New Mexican communities can design an effective marketing program in the wake of the September 11 terrorist attacks. This public talk will be held on Friday, March 1 from 2:00 p.m. to 4:00 p.m. at The Sheraton Old Town in Albuquerque.

“I see so much potential for New Mexico’s small communities if they understand that there are fundamental changes occurring in tourists’ travel behavior,” said Dramberger. This presentation is expected to cover changing tourists’ perceptions, market segmentation, creating an appropriate marketing mix after September 11, and how knowledge of tourists’ consumer behavior can improve advertising and marketing decisions.

His presentation is being sponsored by Southwest Airlines, The Sheraton Old Town, Wyndham – Airport, and the Tourism Management Association at The Anderson Schools.

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The Anderson School of Management at the University of New Mexico is dedicated to excellence in professional management education. At the Anderson School, faculty, staff, and students are committed to shaping the intellect and character of the next generation of business leaders, advancing the knowledge and practice of management, promoting economic development, and building a vibrant intellectual community that serves the highest and best interests of all our stakeholders.

The School was founded in 1947 and now offers more than a dozen concentrations at the BBA and MBA levels and is accredited by the Association to Advance Collegiate Schools of Business in the top 20% of business schools in the nation. The School is funded by the State of New Mexico and further support is generated by The Anderson School of Management Foundation. For more information, the public can visit www.mgt.unm.edu, email info@mgt.unm.edu, or call (505) 277-6471.

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