UNM MARKETING PROGRAM FEATURED ON NATIONAL CABLE NEWS NETWORK
April 6, 2009
Albuquerque, N.M. -- "Happening Now," with Jon Scott and Jane Skinner on the FOX News Channel (FNC) featured a peer-to-peer marketing campaign for the Central Intelligence Agency (CIA) created by marketing students at UNM's Anderson School of Management. The program aired on March 31. FNC is the most watched cable news channel in the nation and is available in over 90 million homes.
The segment, "Spying 101," included an interview with Chris Hodge, a senior marketing student, and presented ads produced by the students for the campaign.
UNM is one of only three universities in the nation to be selected by the CIA and EdVenture Partners to participate in the CIA Collegiate Marketing Program. As part of this semester-long program, students formed their own marketing agency, Inspire Anderson Marketing (I AM). The agency is developing, implementing, and measuring a comprehensive marketing campaign for the CIA. The objective of this campaign is to increase awareness of CIA career opportunities, with a focus on filling the recruitment pipeline for the CIA's National Clandestine Service.
"Management classes that offer real-world experiences, such as advertising campaigns, are crucial in providing students with the hard and soft skills needed to be successful in a business career," says John Benavidez, marketing professor. "These transformational experiences give our graduates an advantage in the highly-competitive job market."
Students who enthusiastically embrace the program have ample opportunity to polish their existing skills while also applying their academic background to the real world. Specifically, the CIA Collegiate Marketing Program gives them the opportunity to develop real experience with market research, marketing strategy and campaign design, advertising, public relations and campaign assessment. The curriculum also enables students to gain hands-on experience that can translate into many different career paths including organizational leadership, marketing communications, client relations, business writing, project management and more.
For more information, the public can visit www.seeyourselfcia.com To view the segment about the campaign, go to https://www.foxnews.com/video-search/m/22048303/spying_101.htm
About Inspire Anderson Marketing (I AM)
I AM is a fully functional student-run marketing communications agency established at the University of New Mexico's Anderson Schools of Management with the purpose of developing, implementing, and evaluating peer-to-peer integrated marketing communications campaigns. I AM provides students with experiential learning opportunities that will help them gain experience for their future marketing careers. The agency is supported by the UNM Anderson School of Management, EdVenture Partners, and its clients. The agency is housed in the recently opened Student Marketing Center, a state-of-the-art facility that serves as a lab, studio, and collaborative learning space. For more information, email firstname.lastname@example.org.
About the Central Intelligence Agency
The Central Intelligence Agency's mission is to support the President, the National Security Council and all officials who make and execute U.S. national security policy. This is accomplished by providing accurate, comprehensive and timely foreign intelligence on national security topics, and conducting counterintelligence activities, special activities and other functions related to foreign intelligence and national security, as directed by the President. To accomplish its mission, the Central Intelligence Agency engages in research, development and deployment of high-leverage technology for intelligence purposes. The Central Intelligence Agency is an equal opportunity employer.
About EdVenture Partners
Founded in 1990, Orinda, California based EdVenture Partners (EVP) is an organization dedicated to providing innovative industry-education partnerships between students, educators and major organizations. EVP is the only marketing education consultancy in the United States that brings together educators, students, clients and their channel partners for mutual collaboration and benefit. All EdVenture Partners designed programs provide the opportunity for students to apply academic theory to real-world situations, thereby leveraging student minds in addressing client goals and objectives. For more information, visit www.edventurepartners.com.
The Anderson School of Management at the University of New Mexico is dedicated to excellence in professional management education. At the Anderson School, faculty, staff, and students are committed to shaping the intellect and character of the next generation of business leaders, advancing the knowledge and practice of management, promoting economic development, and building a vibrant intellectual community that serves the highest and best interests of all our stakeholders.
The School was founded in 1947 and now offers more than a dozen concentrations at the BBA and MBA levels and is accredited by the Association to Advance Collegiate Schools of Business in the top 20% of business schools in the nation. The School is funded by the State of New Mexico and further support is generated by The Anderson School of Management Foundation. For more information, the public can visit www.mgt.unm.edu, email email@example.com, or call (505) 277-6471.
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