UNM MARKETING STUDENTS CARRY OUT TACTICAL OPERATION WITH FEDERAL BUREAU OF INVESTIGATION
September 29, 2009
Marketing Class Works to Assist Government Organization with Recruitment Efforts
Albuquerque, NM-The University of New Mexico is one of only six universities throughout the country selected to participate in the FBI Collegiate Marketing Program. As part of this semester-long program, students in the advertising campaigns course at the Anderson School of Management are managing an in-class marketing agency, Nvent Marketing Partnership, responsible for researching, developing, implementing, and evaluating an integrated marketing campaign for the bureau. The objective of the campaign is to increase awareness of FBI career and internship opportunities among the Generation Y target market in the Albuquerque area.
"We are pleased to partner with the FBI in this government-education program, which will allow our students to develop the hard and soft skills needed as they enter the highly-competitive job market," says faculty mentor John Benavidez
Over the Fall 2009 term, Anderson School of Management students have a rare opportunity to put their education to work in the real world with a global organization. Students will begin by conducting research to find out more about the target market. After analyzing their research findings, they will then create and implement their strategy for reaching the target market to achieve client goals. Students receive a $2,500 budget to help them implement their plan. At the end of the term, students will conduct post-research to measure their success and give a formal presentation to the client summarizing their campaign and results.
One of the primary goals of the campaign is to increase diversification towards the possible pool of candidates for the Special Agent, Student Internships, and Professional Staff career positions. The campaign is specifically targeted towards students possessing critical skills including: accounting/finance, engineering, computer science/information technology, sciences, math, intelligence experience, law, law enforcement or investigative experience, military experience, international studies and fluency in a foreign language. Critical languages needed include Arabic, Chinese, Farsi, Hebrew, Hindi, Japanese, Korean, Pashtu, Punjabi, Russian, Spanish, Urdu and Vietnamese. By partnering with universities, the FBI is able to collaborate with students who develop creative strategies to effectively reach their peers.
More information about FBI careers and internships can be found at www.fbijobs.gov.
The Anderson School of Management at the University of New Mexico is dedicated to excellence in professional management education. At the Anderson School, faculty, staff, and students are committed to shaping the intellect and character of the next generation of business leaders, advancing the knowledge and practice of management, promoting economic development, and building a vibrant intellectual community that serves the highest and best interests of all our stakeholders.
The School was founded in 1947 and now offers more than a dozen concentrations at the BBA and MBA levels and is accredited by the Association to Advance Collegiate Schools of Business in the top 20% of business schools in the nation. The School is funded by the State of New Mexico and further support is generated by The Anderson School of Management Foundation. For more information, the public can visit www.mgt.unm.edu, email email@example.com, or call (505) 277-6471.
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