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Press Release


October 14, 2009

(Albuquerque, NM) Marketing at the UNM Anderson School of Management aspires to be among one of the top public marketing programs in the region. To that end, Anderson Marketing Professors Linda and O.C. Ferrell have generously donated $50,000 to establish the Marketing Endowment Initiative.
The Ferrell's gift will be matched dollar for dollar by the Anderson School of Management Foundation and the total of $100,000 in funds will provide programmatic support in perpetuity for Anderson's Student Marketing Center and Marketing Program. Among the components of the Marketing Endowment Initiative, it will allow Anderson to recruit outstanding marketing students with a GPA of 3.5 or above and provide one or two $500 scholarships annually. It will also be used to send students to national and regional competitions and conferences. Additionally, the initiative will add and replace equipment and research software for the Student Marketing Center as needed.

"We thought this was an opportunity to make a difference and help support faculty and students who are focused on excellence and relevance in their academic experience," expressed O.C. and Linda Ferrell.

Dr. Linda Ferrell is an Associate Professor of Marketing and the Albert and Mary Jane Black Professor in Economic Development. She has an extensive body of published work in key scholarly journals like the Journal of Public Policy & Marketing and many others. She is co-author, with O.C. Ferrell, of the most widely adopted Business Ethics textbook with over 550 universities currently using the book. She and O.C. Ferrell also speak nationally and internationally on business ethics, including speaking at over 30 universities in the last four years. She is the ethics content expert for the AACSB Ethics Education Resource Center and is on the American Marketing Association Ethics Committee.

Dr. O.C. Ferrell is a Professor of Marketing and the Creative Enterprise Scholar at Anderson. He is past president of the Academic Council of the American Marketing Association (AMA) and chaired the AMA Ethics committee twice. He is the co-author of 17 books and more than 75 articles, including publications in the top marketing journals such as the Journal of Marketing and Journal of Marketing Research.

Anderson Dean Doug Brown says this type of commitment by faculty members is inspiring and believes it symbolizes the kind of commitment Anderson faculty bring to their students.

The students in Marketing Professor John Benavidez's class know first-hand how valuable the Student Marketing Center is to their education. The state-of-the-art center serves as a lab, studio, and collaborative learning space for students enrolled in upper-division marketing courses. With the guarantee of funds allocated to keep this space updated and fitted with the latest technology Benavidez says Anderson students will have the best learning environment possible for many years to come.

"The endowment gift supports our goal of becoming a top public university marketing program and helps to ensure that our students will continue to have opportunities to participate in real-world learning experiences."

Anderson Foundation Board Chair Deborah Gorenz says one of the goals of The Anderson Foundation Board is to support successful student programs and initiatives.

"We are excited to play a key role in the providing an ongoing source of support for a program that in recent years has garnered national recognition for the Anderson School.", said Gorenz.

Marketing, Information & Decision Sciences Department Chair Steve Yourstone goes on to say "this serves as a real validation of the performance of our students with Cadillac National Case Study Competition wins in 2005 and 2006 among our MBA program and a first place finish in the 2007 "Project Acceleration: The Subaru Impreza Collegiate Challenge."


The Anderson School of Management at the University of New Mexico is dedicated to excellence in professional management education. At the Anderson School, faculty, staff, and students are committed to shaping the intellect and character of the next generation of business leaders, advancing the knowledge and practice of management, promoting economic development, and building a vibrant intellectual community that serves the highest and best interests of all our stakeholders.

The School was founded in 1947 and now offers more than a dozen concentrations at the BBA and MBA levels and is accredited by the Association to Advance Collegiate Schools of Business in the top 20% of business schools in the nation. The School is funded by the State of New Mexico and further support is generated by The Anderson School of Management Foundation. For more information, the public can visit, email, or call (505) 277-6471.