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Press Release

UNM Students to Rock 'N' Run In Undies for Charity - Successful Event Becomes Biannual Affair

November 23, 2009

Albuquerque, N.M. — The UNM Collegiate Chapter of the American Marketing Association presents the 2009 UNM Undie Rock ‘n’ Run Winter Tour on Wednesday, December 2. The Undie Rock ‘n’ Run is a charity event where participants shed their clothes and run through the main campus in their underwear.

The purpose of the run is to promote school spirit and relieve stress before final exam week while collecting clothes for charity. The event is free and is open to all UNM students.

"The inaugural event held last semester was a success with over 600 student participants," says Ashley Hanoumis, one of the event organizers and a graduating senior in marketing.

The festivities get underway at 5:30 p.m. at the Student Union Building (SUB) Ballroom with a concert featuring local rock band Poor Mans Ferrari. The run starts promptly at 6:00 p.m. from just outside of the SUB and continues along a prearranged route that will take runners by campus landmarks such as Johnson Field, Popejoy Hall, and Zimmerman Library. Poor Mans Ferrari will close out the event with a second set.

Participants are asked to bring new or gently worn coats, sweaters, hats, gloves, and other winter clothes. Clothing shed by the participants will be donated to Joy Junction, a local shelter providing both emergency and longer-term food, shelter, clothing, transportation, and an array of other services for homeless women and families.

Dr. Jeremy Reynalds, CEO and founder of Joy Junction, says it will be considerably colder outside for this event compared to the first Undie Run held back in May. “The advantage to the cold weather is that students will likely gain a better appreciation for the impact of their donation on Albuquerque’s homeless population.”

For safety reasons, all participants are required to wear running or cross training shoes. UNM Police will be out to enforce university policies, and state and local laws.

For more information, visit the event’s Facebook page.


The Anderson School of Management at the University of New Mexico is dedicated to excellence in professional management education. At the Anderson School, faculty, staff, and students are committed to shaping the intellect and character of the next generation of business leaders, advancing the knowledge and practice of management, promoting economic development, and building a vibrant intellectual community that serves the highest and best interests of all our stakeholders.

The School was founded in 1947 and now offers more than a dozen concentrations at the BBA and MBA levels and is accredited by the Association to Advance Collegiate Schools of Business in the top 20% of business schools in the nation. The School is funded by the State of New Mexico and further support is generated by The Anderson School of Management Foundation. For more information, the public can visit, email, or call (505) 277-6471.