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Press Release


April 14, 2011

UNM Undie Run
ALBQUERQUE, N.M. — The UNM Collegiate Chapter of the American Marketing Association presents UNM’s third annual Undie Rock ‘n’ Run on Thursday, April 28th at Johnson Field. The Undie Rock ‘n’ Run is an event where participants shed their clothes and run one mile through main campus in their underwear or comfort clothes.

The purpose of the run is to promote school spirit and relieve stress before finals while collecting clothes for charity. The event is free and is open to all UNM students.

"Undie runs are fairly common at college campuses across the country," says Paulette Baca, one of the event organizers and a graduate student in marketing. "The UNM Undie Run is unique in that it offers participants an opportunity to give back to the community."

The festivities get underway at 8:00 p.m. at Johnson Field with live performances by Justin Hood and Reviva. The run starts at 9:00 p.m. at the south end of Johnson Field and will continue along a prearranged route that will take runners by campus landmarks such as the Student Union Building and Zimmerman Library. The event will conclude at Johnson Field with a closing celebration.

Participants are asked to bring new or gently used shirts, pants, shoes, and jackets. Clothing shed by the runners will be donated to Joy Junction, a local shelter providing both emergency and longer-term food, shelter, clothing, transportation, and an array of other services for homeless women and families.

For safety reasons, all participants are required to wear running or cross training shoes. Parking is available in A Lot near Redondo Road (South). UNM Police will be out to enforce university policies, and state and local laws.

About The UNM Collegiate Chapter of the American Marketing Association
The University of New Mexico Collegiate Chapter of the American Marketing Association (UNMAMA) is a group of future business leaders who share a common interest in the art and science of marketing. The chapter is committed to furthering the professional development of its members and the betterment of the campus and the surrounding community. UNMAMA is housed in the state-of-the-art Marketing Center at the UNM Anderson School of Management.


The Anderson School of Management at the University of New Mexico is dedicated to excellence in professional management education. At the Anderson School, faculty, staff, and students are committed to shaping the intellect and character of the next generation of business leaders, advancing the knowledge and practice of management, promoting economic development, and building a vibrant intellectual community that serves the highest and best interests of all our stakeholders.

The School was founded in 1947 and now offers more than a dozen concentrations at the BBA and MBA levels and is accredited by the Association to Advance Collegiate Schools of Business in the top 20% of business schools in the nation. The School is funded by the State of New Mexico and further support is generated by The Anderson School of Management Foundation. For more information, the public can visit, email, or call (505) 277-6471.