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Press Release


October 12, 2011

Students Get First-Hand Experience in Business

ALBUQUERQUE, N.M.-October 1, 2011-The University of New Mexico (UNM) Anderson School of Management is one of only five schools throughout the country participating in the U.S. Public Health Service (PHS) Commissioned Corps Recruiting Challenge during the fall 2011 semester. Working in conjunction with the PHS and EdVenture Partners, students in the promotion management course have created a student-run agency responsible for researching, implementing and evaluating an integrated marketing communications campaign. The campaign is aimed at generating an applicant pool for family medicine, psychiatry and dental careers with the PHS.

Public Health Service Commissioned Corps photo.
"This industry-education partnership program is a great experience for our students," said Professor John Benavidez. "It enables them to take the concepts learned in the classroom and put them to work in the real world with a global organization."
The 23 senior students in the course have been assigned to one of five departments: advertising, public relations, campaign strategy and implementation, reports and presentation, or research. The students started by conducting research to find out more about the target market. After analyzing their research findings, they will then create and implement their strategy for reaching the target market to achieve the client objectives. Students receive a budget of $3,000 to develop and execute the campaign. At the end of the semester, students will conduct post-campaign research to measure the success of the project, and then give a formal presentation to the client summarizing their campaign and results.

The campaign goal is to encourage qualified candidates to apply for medical and dental careers within the PHS. The campaign is specifically targeted towards potential applicants currently enrolled in a family medicine, psychiatry or dental residency program at the University of New Mexico School of Medicine. Medical candidates must have an M.D. or D.O. degree and one completed year of postgraduate medical education, while dental candidates are required to have a D.D.S. or D.M.D. degree. In addition, candidates must be less then 44 years of age, a US citizen, and pass a physical examination and extensive background check. The PHS Commissioned Corps careers are the perfect fit for highly skilled men and women who seek professional fulfillment, enjoy challenges, and want to improve the quality of public health for the Nation's communities that are most in need. For more information about these career opportunities and to apply, visit

About the Rick and Debbie Johnson Marketing Center
The Rick and Debbie Johnson Marketing Center is dedicated to creating transformational learning experiences for students. Located at the University of New Mexico Anderson School of Management, the state-of-the-art studio and collaborative learning facility provides marketing students access to the same tools used by multinational, advertising and media companies to conduct in-depth analysis of markets, and develop, implement and evaluate campaigns. Amenities in the 500 square-foot facility include six workstations with specialized graphic design and research software, WiFi, digital audio and video recorders, video teleconferencing, and a video-data projection system.

The center is named in honor of the couple who started the Rick Johnson and Company advertising agency in Albuquerque, N.M. in the 1970s and beat all the odds by making it one of the top firms in the Western United States. For more information, the public can visit or email

About the United States Public Health Service Commissioned Corps
The U.S. Public Health Service Commissioned Corps is a team of more than 6,500 full-time, well-trained, highly qualified public health professionals dedicated to delivering the Nation's public health promotion and disease prevention programs and advancing public health science. Driven by a passion for public service, these men and women serve on the frontlines in the Nation's fight against disease and poor health conditions.

As one of America's seven uniformed services, the Commissioned Corps fills essential public health leadership and service roles within the Nation's Federal Government agencies and programs. Find out more at .

About EdVenture Partners
Founded in 1990, EdVenture Partners is an organization dedicated to developing innovative industry-education partnership programs. The objective of such programs is to provide hands-on, real-world experience to students in tandem with providing marketing solutions and recruiting access at colleges and universities to clients. EVP is the only marketing education consultancy in the United States that brings together educators, students and clients for mutual collaboration and benefit. EdVenture Partners has designed and managed programs at over 600 campuses in the United States, Canada, Puerto Rico and Morocco. Find out more at

Press Contact:
Sidney Scheer
Rick and Debbie Johnson Marketing Center
Anderson School of Management
1 University of New Mexico
MSC 05 3090
Albuquerque, NM 87131
Mobile (303) 653-7877
Fax (505) 277-7108


The Anderson School of Management at the University of New Mexico is dedicated to excellence in professional management education. At the Anderson School, faculty, staff, and students are committed to shaping the intellect and character of the next generation of business leaders, advancing the knowledge and practice of management, promoting economic development, and building a vibrant intellectual community that serves the highest and best interests of all our stakeholders.

The School was founded in 1947 and now offers more than a dozen concentrations at the BBA and MBA levels and is accredited by the Association to Advance Collegiate Schools of Business in the top 20% of business schools in the nation. The School is funded by the State of New Mexico and further support is generated by The Anderson School of Management Foundation. For more information, the public can visit, email, or call (505) 277-6471.