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Press Release

UNITED STATES PUBLIC HEALTH SERVICE & UNM JOIN FORCES

October 30, 2011

ALBUQUERQUE, N.M.—October 30, 2011—A student-run marketing agency at the University of New Mexico (UNM) Anderson School of Management, has developed a fully integrated marketing campaign as part of the PHS Commissioned Corps Recruiting Challenge. The campaign is aimed at raising awareness and consideration for dental, family medicine and psychiatry careers with the United States Public Health Service (PHS) as well as creating a network with UNM for future PHS interaction.

Public Health Service Commissioned Corps photo.
As part of this campaign, the agency will host two information sessions for University of New Mexico School of Medicine residents interested in a career with PHS. The sessions will be held at 12:00 pm and 1:00 pm on Thursday, November 10th in Room 3010 of the Domenici Center West on the UNM North Campus. Attendees will have the opportunity to speak with a PHS officer and collect additional literature and promotional materials on PHS careers. The event is free and registration is not required. Lunch will be provided.

"These information sessions offer residents the opportunity to explore unique and rewarding career opportunities that they may not have otherwise considered," said Victoria Gonzales, a senior marketing student and member of the student-run agency.

This campaign is a portion of a program UNM marketing students have been participating in this term. The project, known as the PHS Commissioned Corps Recruiting Challenge, is designed to give students a unique, real-world business experience by creating a marketing campaign for a leading organization.

At the beginning of the term, students were challenged to create a marketing campaign that would increase applicants for PHS career opportunities among their target market. The campaign is specifically targeted towards potential applicants currently enrolled in a family medicine, psychiatry or dental residency program at the University of New Mexico School of Medicine. Medical candidates must have an M.D. or D.O. degree and one completed year of postgraduate medical education, while dental candidates are required to have a D.D.S. or D.M.D. degree. In addition, all candidates must be less then 44 years of age, a US citizen, and pass a physical examination and extensive background check. The PHS Commissioned Corps careers are the perfect fit for highly skilled men and women who seek professional fulfillment, enjoy challenges, and want to improve the quality of public health for the Nation's communities that are most in need. For more information about these career opportunities and to apply, visit https://www.usphs.gov.

For more information regarding the information sessions, contact Sidney Scheer at mktctr@unm.edu.

About the Rick and Debbie Johnson Marketing Center
The Rick and Debbie Johnson Marketing Center is dedicated to creating transformational learning experiences for students. Located at the University of New Mexico Anderson School of Management, the state-of-the-art studio and collaborative learning facility provides marketing students access to the same tools used by multinational, advertising and media companies to conduct in-depth analysis of markets, and develop, implement and evaluate campaigns. Amenities in the 500 square-foot facility include six workstations with specialized graphic design and research software, WiFi, digital audio and video recorders, video teleconferencing, and a video-data projection system.

The center is named in honor of the couple who started the Rick Johnson and Company advertising agency in Albuquerque, N.M. in the 1970s and beat all the odds by making it one of the top firms in the Western United States. For more information, the public can visit https://www.mgt.unm.edu/centers or email mktctr@unm.edu.

About the United States Public Health Service Commissioned Corps
The U.S. Public Health Service Commissioned Corps is a team of more than 6,500 full-time, well-trained, highly qualified public health professionals dedicated to delivering the Nation's public health promotion and disease prevention programs and advancing public health science. Driven by a passion for public service, these men and women serve on the frontlines in the Nation's fight against disease and poor health conditions.

As one of America's seven uniformed services, the Commissioned Corps fills essential public health leadership and service roles within the Nation's Federal Government agencies and programs. Find out more at https://www.usphs.gov.

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The Anderson School of Management at the University of New Mexico is dedicated to excellence in professional management education. At the Anderson School, faculty, staff, and students are committed to shaping the intellect and character of the next generation of business leaders, advancing the knowledge and practice of management, promoting economic development, and building a vibrant intellectual community that serves the highest and best interests of all our stakeholders.

The School was founded in 1947 and now offers more than a dozen concentrations at the BBA and MBA levels and is accredited by the Association to Advance Collegiate Schools of Business in the top 20% of business schools in the nation. The School is funded by the State of New Mexico and further support is generated by The Anderson School of Management Foundation. For more information, the public can visit www.mgt.unm.edu, email info@mgt.unm.edu, or call (505) 277-6471.

PHOTOS, INTERVIEWS, AND FURTHER INFORMATION AVAILABLE ON REQUEST