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Press Release


April 4, 2012

ALBUQUERQUE, N.M.- A student-run marketing agency at the University of New Mexico has developed a marketing campaign to introduce zaahahSM to their campus and community. The campaign is designed to increase awareness and generate excitement for zaahahSM, and position zaahah as a must have tool for university students, faculty and other online users.

The highlight of the campaign will be an on-campus event where students, faculty, and staff will be able to learn how this new social search platform can be used to connect users around their common interests. Members of the agency will be available at the event to answer questions about zaahah, demonstrate its many features, and assist visitors with signing up for an account.

The "Search Meets Social Event" will be held at the Student Union Building atrium on Wednesday, April 18 from 10 a.m. to 2 p.m. The event will be free and is open to all members of the campus community.

In addition to music and giveaways, attendees will be treated to a very special surprise performance during the noon hour that will bring together the campus community. Everyone who creates a zaahah account at the event is eligible to participate in the $100 gift certificate giveaway to the UNM Bookstore.

The campaign is the culmination of a semester-long program University of New Mexico students have been participating in. The project, known as the startUP productions Marketing Challenge, is designed to give students a unique, real world business, and valuable social media marketing experience by creating a marketing campaign for a startup company.

"Participating in this program has been the most rewarding experience of my college career," said student Monique Montoya. "I never imagined that I would have the opportunity to play a role in introducing a cutting-edge product to market."

Each of the 12 schools across the country participating in the startUP productions Marketing Challenge are competing against one another for the opportunity to present their ideas to startUP productions executives at the termís conclusion.

To create a zaahah account, visit For further inquires regarding the startUP productions Marketing Challenge, please contact Dannica Hall at (575) 613-6195 or

About the Rick and Debbie Johnson Marketing Center
The Rick and Debbie Johnson Marketing Center is dedicated to creating transformational learning experiences for students. Located at the University of New Mexico Anderson School of Management, the state-of-the-art studio and collaborative learning facility provides marketing students access to the same tools used by multinational, advertising and media companies to conduct in-depth analysis of markets, and develop, implement and evaluate campaigns. Amenities in the 500 square-foot facility include six workstations with specialized graphic design and research software, Wi-Fi, digital audio and video recorders, video teleconferencing, and a video-data projection system.

The center is named in honor of the couple who started the Rick Johnson and Company advertising agency in Albuquerque, N.M. in the 1970s and beat all the odds by making it one of the top firms in the Western United States. For more information, the public can visit or email

About startUP productions
Based in Philadelphia, startUP productions, llc is an emerging Internet company committed to transforming users' Internet experience by creating a truly integrated social search platform. This platform is zaahah óthe 'aha' moment of search. zaahah enables users to collaborate across any site, including: Facebook, Google, Yahoo, Bing, AOL, ASK, LinkedIn and, of course, zaahah. Furthermore, zaahah will greatly improve user productivity by enabling users to manage their search activity in the same manner they organize their lives.

About EdVenture Partners
EdVenture Partners is an organization dedicated to developing innovative industry-education partnership programs. The objective of such programs is to provide hands-on, real-world experience to students in tandem with providing marketing solutions and recruiting access at colleges and universities to clients. EdVenture Partners has designed and managed programs at over 1,000 campuses in North America and internationally. Find out more at


The Anderson School of Management at the University of New Mexico is dedicated to excellence in professional management education. At the Anderson School, faculty, staff, and students are committed to shaping the intellect and character of the next generation of business leaders, advancing the knowledge and practice of management, promoting economic development, and building a vibrant intellectual community that serves the highest and best interests of all our stakeholders.

The School was founded in 1947 and now offers more than a dozen concentrations at the BBA and MBA levels and is accredited by the Association to Advance Collegiate Schools of Business in the top 20% of business schools in the nation. The School is funded by the State of New Mexico and further support is generated by The Anderson School of Management Foundation. For more information, the public can visit, email, or call (505) 277-6471.