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Press Release


October 17, 2014

ALBUQUERQUE, N.M.-The University of New Mexico (UNM) is one of 20 schools throughout the country participating in the Credit Karma Campus Challenge. The competition, sponsored by Credit Karma and hosted by EdVenture Partners, challenges students to create an integrated marketing campaign aimed at educating the target market on the value of understanding and managing credit through Credit Karma and its resources, and driving the target market to become members.

Undergraduate marketing students in the promotion management course at the Anderson School of Management have formed a student-run agency to develop and execute the campaign, using a $1,500 budget provided by Credit Karma. Participating campuses are competing for an all-expenses-paid trip to San Francisco at the end of the semester to present their research, plan and results to Credit Karma.

"Employers are increasingly interested in hiring graduates with real-world experience," said Associate Professor of Marketing Catherine Roster. "Participation in education-industry programs such as this one bridges the gap between the academic and professional environments for our students and will give them an edge in today's highly competitive job market."

The student campaign is focused on increasing awareness and consideration for Credit Karma among the target market, while differentiating Credit Karma from its competitors and industry incumbents by highlighting the pro-consumer benefits that the company offers. Credit Karma provides consumers with the free resources and information they need to take control of their financial health. Beginning with a free credit score and full credit report, Credit Karma brings more transparency and certainty to credit and finance with free monitoring, data-driven resources and personalized recommendations. Available online and on iOS and Android, Credit Karma is helping more than 30 million consumers better understand and optimize their credit and personal finances.

To join Credit Karma, which will track registrants generated by the UNM campaign, visit To learn more, follow the student campaign on Facebook and Twitter.

About the Rick and Debbie Johnson Marketing Center
The Rick and Debbie Johnson Marketing Center is dedicated to creating transformational learning experiences for students. Located at the University of New Mexico Anderson School of Management, the state-of-the-art studio and collaborative learning facility provides marketing students access to the same tools used by multinational, advertising and media companies to conduct in-depth analysis of markets, and develop, implement and evaluate campaigns. The center is named in honor of the couple who started the Rick Johnson and Company advertising agency in Albuquerque, N.M. in the 1970s and beat all the odds by making it one of the top firms in the Western United States. For more information, please visit or email

About Credit Karma
Credit Karma is the leading free credit report and monitoring company that provides more than 30 million consumers with free access to their credit scores, monitoring of their financial accounts and practical tools for maintaining their financial health. Founded in 2007, Credit Karma's mission is to bring more transparency to the credit and finance space, while giving consumers data-driven recommendations that empower them to take charge of their financial health. For more information, please visit

About EdVenture Partners
EdVenture Partners is an organization dedicated to developing innovative industry-education partnership programs. The objective of such programs is to provide hands-on, real-world experience to students in tandem with providing marketing solutions and recruiting access at colleges and universities to clients. EdVenture Partners has designed and managed programs at over 1,000 campuses in North America and internationally. Find out more at

Press Contact:
Joee Sanchez
Anderson School of Management
1 University of New Mexico
MSC 05 3090
Albuquerque, NM 87131
Mobile (505) 944-6911
Fax (505) 277-7108


The Anderson School of Management at the University of New Mexico is dedicated to excellence in professional management education. At the Anderson School, faculty, staff, and students are committed to shaping the intellect and character of the next generation of business leaders, advancing the knowledge and practice of management, promoting economic development, and building a vibrant intellectual community that serves the highest and best interests of all our stakeholders.

The School was founded in 1947 and now offers more than a dozen concentrations at the BBA and MBA levels and is accredited by the Association to Advance Collegiate Schools of Business in the top 20% of business schools in the nation. The School is funded by the State of New Mexico and further support is generated by The Anderson School of Management Foundation. For more information, the public can visit, email, or call (505) 277-6471.