News & Events
April 29th: The ASM Chapter of the Student Center for the Public Trust performed its annual Community Service Activity at Habitat for Humanity in Albuquerque. Our team worked in the local thrift store, helping to clean and organize. Pictures are Co-Director John Reed, his wife Debbie and SCPT Officer and team leader Shani Harvie.
Amelia Ceja brought her inspirational message to the University of New Mexico on Monday, April 17 as a guest of the Student Center for the Public Trust (SCPT). She impressed on the audience of more than 100 Anderson School students and community members that, “You can do anything. The only one holding you back - is you.”
Amelia talked about her journey to the United States from Jalisco, Mexico and how she decided at the age of 12, while working alongside her father picking grapes in Napa Valley, that one-day she would have her own vineyard.
Amelia detailed the challenges and the successes that lead to the founding of Ceja Vineyards in 1999, and shared a video from NBC News chronicling her life story. Today, Ceja is an ultra-premium winery and one of the few Latino owned wineries in California’s Napa and Sonoma Valleys. Amelia is the first Mexican American woman ever elected President of a winery and, based on her young life, she is adamant about sustainable farming to protect the farmworkers, who she says are an extension of her family.
Amelia pressed the audience to “think outside of the box”, sharing her decision to market to “people of color”, even after her mentor told her it would never work. “Nobody in the wine industry ever really thought about the Latino community when it came to marketing,” said Amelia. “They see Mexican food and they only think of beer and margaritas. They never imagined pairing Mexican cuisine with wine.”
Because of the efforts of Ceja Vineyards, the wine industry as a whole is now reimaging its long-time marketing strategy. Amelia’s love of cooking family dishes, and sharing with others, allows her to prove that the pairing of wine and Mexican cuisine is indeed a recipe for success. She has presented at the Smithsonian Museum and is thrilled that two of her recipes are included in a soon-to- be released cookbook featuring 100 of the top chefs in America.
Amelia says she is a proud first-generation American citizen who used her status as an immigrant, a Latina and a woman to her advantage in developing her business. She wrapped up her presentation by urging the audience members to “never give up on their dreams.” Amelia says, “With education and hard work you can make anything happen.”
Our 2017 Ethics in Action Video Competition is officially open!
Have your students participate for a chance to win up to $4,000 in cash prizes. In 2016, 30+ different schools across the country used this as an extra credit assignment or incorporated this into their Spring syllabus.
- Read about the competition and its important dates here: https://studentcpt.org/
- See some recommended topics for your students to develop here: https://studentcpt.org/
- Check out our 10 minute webinar about the competition:
January 24 Talk with Alfonzo Alexander
On Tuesday, January 24, 2017, the ASM Chapter of the Student Center for the Public Trust was pleased to host Mr. Alfonzo Alexander, President of the NASBA Center for the Public Trust and their Chief Relationship Officer. Mr. Alexander spoke to a large group of students on the importance of ethics in the workplace and the challenges they’ll face as the enter the corporate world.
He began by pointing out that NASBA research showed that 83% of all students reported encountering an ethical dilemma during their first 5 years in the workforce. He explained that, in most cases, they were unprepared to deal with it. And that, often, they didn’t realize it was an ethical concern until later on. He also talked about how many business people don’t know whom to turn to when an event like this occurs. He gave examples from his own early business career and people he’s known who encountered problems in the workplace that they were forced to deal with.
He explained the importance of not limiting your options, but in exploring all possibilities for dealing with these issues. Of chief importance is knowing where to turn in an organization to seek help and clarification. He also stressed the importance of having mentors and how to build a network with mentoring relationships.
Mr. Alexander’s presentation was very well received and resulted in a large number of students spending time with him afterwards to discuss their personal situations and solicit his advice. We hope to have him back next year.