ANDERSON MARKETING STUDENTS COMPETE IN 2007 CADILLAC NATIONAL CASE STUDY COMPETITION
May 24, 2007
The Anderson School MBA team includes students Heba Almasri, Kristina Knight, Dimitri Pavlakos, and Grant Price, and is mentored by Anderson Lecturer John Benavidez. Other students from Benavidez’s class also attended the event. The project was conducted as part of Benavidez’s Marketing Communications Management class.
This year, the task was to create a consumer –focused marketing plan for the 2008 Cadillac CTS that supports the launch of the new vehicle, showcases its new features and attributes, focusing on how they are relevant to the target audience, and all the while, reinforces the new “Life. Liberty. And the Pursuit” campaign positioning in a way that appeals to the target customer. The UNM team chose to conduct its case study around the target audience of ‘Move-Ups,” younger men and women looking into the luxury car segment for the first time.
The 2007 Cadillac National Case Study Competition is hosted by EdVenture Partners (EVP) and challenges students to answer analytical questions and forces them to tackle difficult situations of interest regarding Cadillac’s brand positioning, communication strategy, and current strategic situation.
EdVenture Partners (EVP) develops industry-education partnerships utilizing unique curriculum-based, peer-to-peer models. Those programs provide students with full-time personnel support and resources to implement student designed marketing techniques. Founded in 1990, Orinda, California based EVP has already exposed 40,000 students to their unique programs.
EVP is the only marketing consultancy in the United States that brings together educators, students, clients and their channel partners for mutual collaboration, partnership and benefit. All EVP designed programs provide the opportunity for students to apply academic theory to real-world situations, thereby leveraging student minds in addressing client goals and objectives. For more information of EdVenture Partners, please visit www.edventurepartners.com.
The Anderson School of Management at the University of New Mexico is dedicated to excellence in professional management education. At the Anderson School, faculty, staff, and students are committed to shaping the intellect and character of the next generation of business leaders, advancing the knowledge and practice of management, promoting economic development, and building a vibrant intellectual community that serves the highest and best interests of all our stakeholders.
The School was founded in 1947 and now offers more than a dozen concentrations at the BBA and MBA levels and is accredited by the Association to Advance Collegiate Schools of Business in the top 20% of business schools in the nation. The School is funded by the State of New Mexico and further support is generated by The Anderson School of Management Foundation. For more information, the public can visit www.mgt.unm.edu, email email@example.com, or call (505) 277-6471.
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