Press Release

Bear with a Laser Means Business

February 18, 2009

UNM Day The Anderson School's display at the NM State Capitol last week featured a life-size bear mascot, a laser from the Air Force Research Laboratory, and a new initiative to support rural New Mexican businesses, all on hand to highlight Anderson's core mission of educating bright and innovative managers and its array of exciting programs.

Bear on a Mission
Su-Bear-U, an ursine marketing mascot, made a special encore appearance at the Roundhouse to encourage visitors to learn more about the Anderson School and its Marketing courses. BBA student Mark Ortiz, bear for a day, beckoned Santa Fe guests to explore Anderson's programs. Last winter under the mentorship of John Benavidez, marketing students earned first in the Subaru Impreza Collegiate Challenge. Students created a marketing campaign geared toward Generation Y consumers based in part on the presence of Su-Bear-U, who traversed the UNM campus and persuaded people to come and look at his cars. He also took pictures with the public, sang with a band, and donated blood. Benavidez' students traveled to New Jersey to present their plan to Subaru executives, who awarded them the competition's first-place prize.

The (Not So) Little Laser That Could

Last spring, Management of Technology (MOT) students of Dr. Sul Kassicieh completed eleven research projects aimed at answering the question, "What options for increasing technology-based activities should New Mexico invest in to increase high-paying jobs and wealth in our state?" One of Kassicieh's MOT students, Cynthia Kaiser, concluded that state financial incentives in directed energy industry-attraction funding would result in high-wage job creation and an excellent return on investment, using strategic advantages New Mexico already has in place in this area. Now an Anderson School alumna, Kaiser continues to serve as a chief engineer for the Air Force Research Laboratory (AFRL) at Kirtland.

An interactive display of the symbiotic relationship between the Anderson School and the AFRL was on hand in Santa Fe. A laser gun and mini gyrotron demonstrated first hand what cutting-edge directed energy technologies look like. The exhibit offered an opportunity for legislators and the public to discover interactions between public policy, the Anderson School, external entities such as AFRL, and technology innovation, exchanges created through Anderson's MOT concentration and its Center for Support of Economic Development.

Rural Businesses Would Benefit
The Anderson School's legislative funding request centers on a series of new, non-degree business courses entitled "Business Essentials for Community Entrepreneurs." Seeking to improve the success of small businesses in rural New Mexican communities, the courses will be fully accessible online, reaching rural New Mexicans with skill development opportunities currently available only in urban areas. An allocation of $197,340 is sought to fund course development and delivery in six rural communities, improving economic success rates for their areas.

The Anderson School of Management table highlighted Anderson's twelve concentrations at the BBA and MBA levels, its dual-degree programs, Executive MBA program, professional development courses, and certificate programs.


The Anderson School of Management at the University of New Mexico is dedicated to excellence in professional management education. At the Anderson School, faculty, staff, and students are committed to shaping the intellect and character of the next generation of business leaders, advancing the knowledge and practice of management, promoting economic development, and building a vibrant intellectual community that serves the highest and best interests of all our stakeholders.

The School was founded in 1947 and now offers more than a dozen concentrations at the BBA and MBA levels and is accredited by the Association to Advance Collegiate Schools of Business in the top 20% of business schools in the nation. The School is funded by the State of New Mexico and further support is generated by The Anderson School of Management Foundation. For more information, the public can visit, email, or call (505) 277-6471.