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Press Release

Successful High-Tech Entrepreneur Jim McNally to Help Students Create Business Plans

October 23, 2009

Jim McNally, Ph.D.
Jim McNally, Ph.D., Director of Operations for Applied Technology Associates, will talk with students at a free lunch and seminar on Friday, October 23rd, from 11:30 a.m. until 1:30 p.m. in Anderson School room ASM 1065. McNally's talk, entitled Accelerating High Tech Entrepreneurship in ABQ is part of the UNM Technology Business Plan Competition events, and everyone is welcome to attend. Lunch will be served. More information can be found at or by writing to

The UNM Technology Business Plan Competition involves students from across campus in partnering to create viable business plans and compete for $40,000 in prize funding, as well as additional venture capital seed funding. Overseen by The Anderson School Endowed Chair in Economic Development, Dr. Sul Kassicieh, this year's competition will take place on Friday, April 16th, 2010, and a series of speakers will be brought to campus to share their experiences with students beforehand. Open to all UNM students taking at least one course in the Fall 2009 or Spring 2010 semesters, the competition fosters economic development within New Mexico by supporting students in generating sound, innovative business plans.

About Dr. McNally: As the optics industry evolves, so does Jim McNally. Since his 20-year Air Force career, he has launched startups including TruTouch Technologies Inc. in 2005. TruTouch has com¬pleted the second generation of the TruTouch 1100, a device that detects intoxication with a flash of light.

After leading TruTouch's first two high-tech products to the market, he left this year to join Applied Technology Associates as director of operations. There, he is leading the operations to deliver precision sensing, measurement, and con¬trol systems with commercial and military ap¬plications. These systems improve the accuracy of imaging systems by compensating for unwanted vibrations on airborne and satellite platforms.

McNally, who earned his doctorate in optics at the University of New Mexico, serves on the Boards for TruTouch and the New Mexico Optics Industry Association. He has witnessed Albuquerque's steady growth as a hub of technology and investment over the past 20 years.


The Anderson School of Management at the University of New Mexico is dedicated to excellence in professional management education. At the Anderson School, faculty, staff, and students are committed to shaping the intellect and character of the next generation of business leaders, advancing the knowledge and practice of management, promoting economic development, and building a vibrant intellectual community that serves the highest and best interests of all our stakeholders.

The School was founded in 1947 and now offers more than a dozen concentrations at the BBA and MBA levels and is accredited by the Association to Advance Collegiate Schools of Business in the top 20% of business schools in the nation. The School is funded by the State of New Mexico and further support is generated by The Anderson School of Management Foundation. For more information, the public can visit, email, or call (505) 277-6471.