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Press Release


January 19, 2010

(Albuquerque, NM) Dean Doug Brown has announced the UNM Anderson School of Management has been awarded a $1.25 million grant to help further instill a high standard of ethics in students attending the school.

Through the grant, the Anderson School becomes part of a new initiative involving eight universities across four states that will collaborate on developing programs designed to instill a high standard of ethics in business school students. The initial grant and ongoing support for the initiative is provided by the Daniels Fund, a private foundation established by cable television pioneer Bill Daniels, who was widely recognized for his ethics and integrity in business.

The Bill Daniels Professors of Business Ethics, Linda and O.C. Ferrell, were instrumental in bringing the grant to Anderson. They will be available to talk to members of the media when the grant is officially announced on Tuesday, January 19 at 10:30 am in the Anderson Financial Center. At that time they will present a two page summary of the UNM initiative. The UNM initiative will available for any interested parties and the Ferrell's will also discuss how the University of New Mexico Bill Daniels Principle based ethics program is focused on outreach to educational institutions throughout the state of New Mexico.

The initiative includes two universities with existing business ethics programs supported by the Daniels Fund: the Daniels College of Business at the University of Denver, and the University of Wyoming College Of Business.

The other six universities will share equally in the $7.5 million initiative to be announced at a 10:30 AM press conference taking place on January 19 at the Daniels Fund in Denver. The universities are Colorado State University, New Mexico State University, University of Colorado at Colorado Springs, University of New Mexico, University of Northern Colorado, and University of Utah.

Business deans, including Doug Brown, from all eight universities will take part in a January 19 press conference in Denver, CO.

The press conference can be viewed live in Albuquerque at the Anderson School
in the Financial Center at 10:30am and interviews with
Professors Linda and O.C. Ferrell will be available.

For more information please contact Leslie Venzuela, Marketing Officer, at
505-277-7117 or

The Daniels Fund Ethics Initiative

  • Partnership with business schools at eight universities across Colorado, New Mexico, Utah, and Wyoming.
  • Strengthens principle-based ethics education to foster a high standard of ethics in young people.
  • Includes two universities with existing business ethics programs supported by the Daniels Fund: the Daniels College of Business at the University of Denver, and the Distinguished Professor of Business Ethics at the University of Wyoming College Of Business.
  • Other six universities will share equally in $7.5 million in grant funding for the initiative. The universities will each receive $1.25 million grants, paid over five years. With demonstrated success, grants for the initiative would be renewable.
  • Universities joining the program are: Colorado State University, New Mexico State University, University of Colorado at Colorado Springs, University of New Mexico, University of Northern Colorado and University of Utah.
  • Each university charged with coming up with unique individual approach to the Daniels Fund Ethics Initiative to be shared with the Daniels Fund Ethics Consortium

Vision for Daniels Fund Ethics Initiative

  • The Daniels Fund Ethics Initiative will be anchored in the business school and will be led by the business school dean.
  • Each institution is responsible for designing and implementing the initiative on their respective campuses
  • Ethics education will be grounded in a commitment to principle-based ethics.

  • Primary objectives are active engagement of students, involvement of the business community, outreach to other educational institutions, outreach to non-business disciplines on campus
  • As appropriate, programs will present examples highlighting why Bill Daniels believed that his reputation for honesty and integrity was his strongest business asset.

Vision for Daniels Fund Ethics Consortium

  • Consortium will leverage the achievements of the individual business schools - through collaboration - to further strengthen and expand ethics education in our region.
  • Consortium members will be represented by the business school deans and the designated leaders of their Ethics Initiative
  • Daniels Fund will coordinate activities of the Consortium
  • Consortium members will meet at least twice per year.

  • Members will work collaboratively, sharing expertise and resources such as curriculum, case studies, instructional approaches, and co-curricular activities.
  • Consortium website will be developed by the Daniels Fund to share and archive resources.
  • Consortium will collaboratively develop and implement measures to evaluate the effectiveness and impact of the ethics initiative of the members.

What Principle-Based Ethics Means to the Daniels Fund

  • Focuses on real-world practical applications in the use of ethical principles as a framework for personal and organizational decision-making and leadership
  • Drawing from the life of Bill Daniels, ethics education must convey that principles are constant foundations - not relative to a specific situation - and that doing what's right prevails over self-interest on occasions when the two may appear to collide.

Current Relevance

The 2009 National Business Ethics Survey released on Dec. 11 by the Ethics Resource Center illustrates the importance of a strong ethical culture - values, principles and support for doing the right thing - inside an organization. Trust and confidence in our institutions is vital; our economy can't operate without it. While the survey showed a positive trend toward a stronger culture of ethical behavior in business, recent scandals on Wall Street indicate the importance of providing business students with a strong ethical framework. (see study at

Corporate scandals involving ethical misconduct have damaged stakeholder confidence and increased pressure for organizations to improve their ethics programs. This crisis in business ethics causes serious concern for all of us. It also creates an opportunity to strengthen management education and to elevate the importance of business ethics curricula.

Bill Daniels considered achieving a reputation for integrity and being ethical in business as the greatest accomplishments in his life. Students need to be grounded in the essential values they will need to succeed in business and lead happy, productive lives.


The Anderson School of Management at the University of New Mexico is dedicated to excellence in professional management education. At the Anderson School, faculty, staff, and students are committed to shaping the intellect and character of the next generation of business leaders, advancing the knowledge and practice of management, promoting economic development, and building a vibrant intellectual community that serves the highest and best interests of all our stakeholders.

The School was founded in 1947 and now offers more than a dozen concentrations at the BBA and MBA levels and is accredited by the Association to Advance Collegiate Schools of Business in the top 20% of business schools in the nation. The School is funded by the State of New Mexico and further support is generated by The Anderson School of Management Foundation. For more information, the public can visit, email, or call (505) 277-6471.